Should I give gifts to my clients this Christmas?

Well, you will think, "of course, Cielo Gift Baskets will say yes, duh....!" And yes, we will ALWAYS say yes, even during a recession, during rough company times, after a nuclear attack, is ALWAYS beneficial to give gifts! But let's just see it from the smart point of view. 

Why should you remember your clients (and prospects!) this holiday season? 

Here's just a few benefits: 
- build new business relationships
- strengthen existing business relationships
- promotion of your brand
- show your creative side

We are sure that when you started in the company you work with, or when you started your own business, you did it, not as a temporary move or because you didn't have anything else to do with your time. We are sure you made this important move because you were looking for a solid, long and enriching endeavour, and that's precisely what "holiday client gift giving" can help you with.

When you give a gift to a client (all year round, and of course, Christmas) you SHOW that you are grateful, that you appreciate them and you value their loyalty. 

When you add a personal message to your gift, this proves to your client you have been listening to them, and most importantly, you are looking forward to many more years of business from them.  

A gift basket filled with gourmet treats will REMIND your client you are ready for more in the upcoming year. Including your own company's branded products will promote you even farther, it will actually PLACE YOU on their desk (with branded office supplies included in their basket), will PLACE YOU on their head (with a branded hat included in their basket), will PLACE YOU right at the beach with their families (with a branded umbrella included in their basket)!

So this holiday season SHOW you care, reward your loyal clients, but also remind your prospects you are a suitable business match for them. It's actually simpler than you think, you just have to try it once and start enjoying the fruits of gift giving, sow kindness and gratitude and reap more business. 

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