My childhood was absolutely perfect, the only thing that was missing was a pet,,, boohoo, how "miserable" we were! Our parents were just normal, middle-class people, that worked hard to give their 3 daughters a good, healthy life, and God knows they certainly did.
I remember, from a very early age, my Papa, taking me to the nearest town, Mayaguez, Puerto Rico, on Christmas week, and telling me: "Chiqui, today is YOUR day, you can choose whatever doll, accessories for her, clothing, anything!" oh my God, was I the happiest little girl on Earth or what?!
My Mama, on the other hand, would not indulge me in the madness of consumerism! ;) She would instead focus on the small details .... the pretty pink ribbon tied on a book, or the sweet, sudden "no reason" note left for me next to my toast in the morning saying "I love you, have an awesome day!"
Throughout my life, I had enjoyed to give gifts, way more than receiving them, and I have been able to combine both of my parents styles. So, when I finally decided to start my own business, I made the commitment of transmitting the same joy, the same peace my parents showered me with growing up, and there was only one way to do that, with a GIFTING business ... so there you have it, that was my reason ...
Well, you will think, "of course, Cielo Gift Baskets will say yes, duh....!" And yes, we will ALWAYS say yes, even during a recession, during rough company times, after a nuclear attack, is ALWAYS beneficial to give gifts! But let's just see it from the smart point of view.
Why should you remember your clients (and prospects!) this holiday season?
Here's just a few benefits:
- build new business relationships
- strengthen existing business relationships
- promotion of your brand
- show your creative side
We are sure that when you started in the company you work with, or when you started your own business, you did it, not as a temporary move or because you didn't have anything else to do with your time. We are sure you made this important move because you were looking for a solid, long and enriching endeavour, and that's precisely what "holiday client gift giving" can help you with.
When you give a gift to a client (all year round, and of course, Christmas) you SHOW that you are grateful, that you appreciate them and you value their loyalty.
When you add a personal message to your gift, this proves to your client you have been listening to them, and most importantly, you are looking forward to many more years of business from them.
A gift basket filled with gourmet treats will REMIND your client you are ready for more in the upcoming year. Including your own company's branded products will promote you even farther, it will actually PLACE YOU on their desk (with branded office supplies included in their basket), will PLACE YOU on their head (with a branded hat included in their basket), will PLACE YOU right at the beach with their families (with a branded umbrella included in their basket)!
So this holiday season SHOW you care, reward your loyal clients, but also remind your prospects you are a suitable business match for them. It's actually simpler than you think, you just have to try it once and start enjoying the fruits of gift giving, sow kindness and gratitude and reap more business.