So I grew up in the 80's, yep, back when MTV was a real music channel and kids used to scratch their knees while playing outside! Back in those days the idea of giving a gift card was... kind of unknown.
Today, that's a different picture.
You will never find us, Cielo Gift Baskets, "talking trash" about gift cards and/or gift cards givers, since we are loyal promoters of all shades of gratitude, kindness, love, gifting, and care, but you will find us pushing your gifting skills a little more.
Please allow me to explain myself: we believe that, yes, a gift card is a nice and thoughtful gift, as long as it's accompanied by something else, and by something else we mean, fun snacks the gift recipient enjoys, customized home items, some great wine and cheese, delicious hummus and crackers, etc.
Gift card givers have had the bad reputation of being impersonal or lazy givers. If you are a gift card giver, please know that we do not feel that way about you, we just feel we can help you! You are on the right track, the gifting track, you just need to tweak it a little more, and that's where we come in.
The holidays are here, they are not around the corner, they are not arriving soon, they are here, and the time to get ready is NOW! So, think about all those important clients, potential clients, great partners, amazing donors, essential investors, helpful members of your community, accountable employees, wonderful friends and family members, you would like to put a smile on their faces, tell us which store you'd like to do a gift card for, we will get it for you, add it to a gorgeous, customized gift basket, and we will even deliver it right to their home or office, all because you CARE about them ... Happy Holidays and let's give away gratitude and kindness!
Sometimes, when we attend networking events or meet new potential clients, I ask:
"so what are you currently giving to your customers and/or partners" and many times the response is: "nothing". To be honest with you all, this doesn't surprise me. Many individuals/companies do not see the need for "gifting", UNTIL ..... they see the amazing results!
If you are wondering as well, when or why should you give someone (or perhaps another business) a gift basket, below you will find just a few occasions!:
• Corporate Gifts
• Hotels/Resorts Guest
• "We are sorry for the inconvenience!"
• Hotel Welcome Amenities
• Timeshare Owners Gifts
• Events Welcome Gifts
• Customer Appreciation Gift Baskets
• New Clients Acquisition Gifts
• Client Retention Gifts
• Board Members Gifts
• Employee Recognition Gifts - Employee of the Month
• Realtor Closing Day Gifts
• Raffles & Silent Auctions Gift Baskets
• Thank You Gifts
• Christmas Gift Baskets
• Game Prizes
• Theme Parks Gifts
• Sales Top Producers
• Birthday, Wedding & Anniversary Gifts
• Health Fair Giveaways
• Get Well Soon Gift Baskets
• Job Fair Giveaways
• Thanksgiving, Valentines, Mothers & Fathers Day Gift Baskets
• Chamber of Commerce Events Giveaways
• Admin Day, Nurses Day
• Boss Day Gift Baskets
My childhood was absolutely perfect, the only thing that was missing was a pet,,, boohoo, how "miserable" we were! Our parents were just normal, middle-class people, that worked hard to give their 3 daughters a good, healthy life, and God knows they certainly did.
I remember, from a very early age, my Papa, taking me to the nearest town, Mayaguez, Puerto Rico, on Christmas week, and telling me: "Chiqui, today is YOUR day, you can choose whatever doll, accessories for her, clothing, anything!" oh my God, was I the happiest little girl on Earth or what?!
My Mama, on the other hand, would not indulge me in the madness of consumerism! ;) She would instead focus on the small details .... the pretty pink ribbon tied on a book, or the sweet, sudden "no reason" note left for me next to my toast in the morning saying "I love you, have an awesome day!"
Throughout my life, I had enjoyed to give gifts, way more than receiving them, and I have been able to combine both of my parents styles. So, when I finally decided to start my own business, I made the commitment of transmitting the same joy, the same peace my parents showered me with growing up, and there was only one way to do that, with a GIFTING business ... so there you have it, that was my reason ...
Well, you will think, "of course, Cielo Gift Baskets will say yes, duh....!" And yes, we will ALWAYS say yes, even during a recession, during rough company times, after a nuclear attack, is ALWAYS beneficial to give gifts! But let's just see it from the smart point of view.
Why should you remember your clients (and prospects!) this holiday season?
Here's just a few benefits:
- build new business relationships
- strengthen existing business relationships
- promotion of your brand
- show your creative side
We are sure that when you started in the company you work with, or when you started your own business, you did it, not as a temporary move or because you didn't have anything else to do with your time. We are sure you made this important move because you were looking for a solid, long and enriching endeavour, and that's precisely what "holiday client gift giving" can help you with.
When you give a gift to a client (all year round, and of course, Christmas) you SHOW that you are grateful, that you appreciate them and you value their loyalty.
When you add a personal message to your gift, this proves to your client you have been listening to them, and most importantly, you are looking forward to many more years of business from them.
A gift basket filled with gourmet treats will REMIND your client you are ready for more in the upcoming year. Including your own company's branded products will promote you even farther, it will actually PLACE YOU on their desk (with branded office supplies included in their basket), will PLACE YOU on their head (with a branded hat included in their basket), will PLACE YOU right at the beach with their families (with a branded umbrella included in their basket)!
So this holiday season SHOW you care, reward your loyal clients, but also remind your prospects you are a suitable business match for them. It's actually simpler than you think, you just have to try it once and start enjoying the fruits of gift giving, sow kindness and gratitude and reap more business.